Challenge

How do we launch yet another streamer into a world full of content?

Thinking

Recognising that the world doesn’t need more content, our audience research identified an opportunity to create a more personal, intimate, curated viewing experience.

Idea

Only the Good Stuff

Impact

Over 6m streaming subscribers in Q4 put AMC+ well ahead of targets and Wall Street expectations.

A clear framework for programming, initiatives and all communication - from brand launch to genre specific trails.