Challenge

How can we focus our message and ensure we're not just promoting music or artists available on all streaming platforms?

Thinking

Many Amazon Prime users are unaware that they already have Amazon Music - ad-free. Making them aware of this and getting them using the service moves them one step closer to a full subscription.

Idea

Got Prime? Got Music.

Impact

One of the most effective campaigns Amazon Music have ever run. Having originally been created for a single market, the campaign's effectiveness has seen it extended across eight markets - USA, Canada, UK, France, Spain, Italy, Germany and Australia.