Challenge

How do we unite our global organisation behind one idea when we've multiple stakeholders and teams spread all around the world?

Thinking

The world needs change. There is no better place to start than with water. It stops disease. It keeps children in school and adults in work. It builds thriving communities and stronger economies. Clean water changes everything.

Idea

Change starts with water

Impact

The whole WaterAid organisation uniting behind the point. A hugely successful launch backed by everyone from the London Stock Exchange to King Charles III.