Challenge

How do we find the right way to position a new game release—LEGO Batman—for a global audience, telling the full Batman story with the humour that comes from LEGO's unique tone of voice?

Thinking

Finding the right way to balance the iconic Batman story with LEGO’s playful, humorous tone to create a game that appeals to both long-time fans and new players.

Idea

Build the Legacy

Impact

The hit of 2025 Gamescom, winning "Best Game" from Destructoid and being named in TechRadar's Best in Show list.