Challenge

How do we launch our entire offering (HBO, sports, movies, nature…) under one banner?

Thinking

Focusing on the most emotive content.  The content that really stirs the emotions.

Idea

Don’t just watch, feel.

Impact

“We had high expectations but this has blown away our expectations. The early stats, on Max specifically, have been incredible.”

— J.B. Perrette, CEO and president, global streaming and games for Warner Bros. Discovery.

WBD set a new record for retail gross streaming subscriber acquisitions in a single day across Europe.