


Virgin
Info
Challenge
How do we get people up off the sofa and back into our gyms?
Thinking
Understanding the barriers that stop people joining a gym. Presenting the Virgin Active offer in a new, inclusive way. Whether you’re breaking a PB or just breaking a sweat, it all counts.
Idea
It all counts
Impact
Best-ever January and February sales.
Record sign-ups of new members helped Virgin Active to an outsized share of the market in the crucial New Year period.
January sales 11% over budget.
February sales 14% over budget.
More
projects






Virgin
Info
Challenge
How do we get people up off the sofa and back into our gyms?
Thinking
Understanding the barriers that stop people joining a gym. Presenting the Virgin Active offer in a new, inclusive way. Whether you’re breaking a PB or just breaking a sweat, it all counts.
Idea
It all counts
Impact
Best-ever January and February sales.
Record sign-ups of new members helped Virgin Active to an outsized share of the market in the crucial New Year period.
January sales 11% over budget.
February sales 14% over budget.