Virgin

Info

Challenge

How do we get people up off the sofa and back into our gyms?

Thinking

Understanding the barriers that stop people joining a gym. Presenting the Virgin Active offer in a new, inclusive way.  Whether you’re breaking a PB or just breaking a sweat, it all counts.

Idea

It all counts

Impact

Best-ever January and February sales.

Record sign-ups of new members helped Virgin Active to an outsized share of the market in the crucial New Year period.

January sales 11% over budget.

February sales 14% over budget.

More

projects

New Brand Futures is based out of London, United Kingdom, with our Brains Trust drawn from specialists all around the world. We regularly work on global projects, and our work has been deployed in more than 80 countries worldwide.

New business enquires:

Founder:

©New Brand Futures 2025

New Brand Futures is based out of London, United Kingdom, with our Brains Trust drawn from specialists all around the world. We regularly work on global projects, and our work has been deployed in more than 80 countries worldwide.

New business enquires:

Founder:

©New Brand Futures 2025

Virgin

Info

Challenge

How do we get people up off the sofa and back into our gyms?

Thinking

Understanding the barriers that stop people joining a gym. Presenting the Virgin Active offer in a new, inclusive way.  Whether you’re breaking a PB or just breaking a sweat, it all counts.

Idea

It all counts

Impact

Best-ever January and February sales.

Record sign-ups of new members helped Virgin Active to an outsized share of the market in the crucial New Year period.

January sales 11% over budget.

February sales 14% over budget.

More

More

projects

projects